For decades, multinational companies treated localization as a surface-layer adjustment. They tweaked marketing, packaging, or pricing to suit regional tastes. But in today’s fractured world, such ...

This Unity-first milestone helps game studios accelerate global expansion and deliver more immersive player experiences. BOSTON, MASS, UNITED STATES, May 13, 2025 – Phrase, a global leader in ...

Separate accounts, separate campaigns, or one shared setup? It’s often the first question marketers face when launching Google Ads in multiple countries or languages. The structure you choose lays the ...

Robbie has been an avid gamer for well over 20 years. During that time, he's watched countless franchises rise and fall. He's a big RPG fan but dabbles in a little bit of everything. Writing about ...

Originally, the pre-alpha playtest was scheduled for January 7, 2025. The development team cited internal and external factors in its decision-making process, resulting in three main focus points: ...

Vincent Arogya is a Contributor for GameRant from India. He brings over a decade of writing experience spanning across a variety of industries, including digital gaming publications. Super Mario Bros ...

One of the latest trends in the development world is leadership localization, a term that describes a usually Western funder’s effort to shift power to usually non-Western local communities, and thus ...

SAN FRANCISCO--(BUSINESS WIRE)--Unity (NYSE: U), the world’s leading platform for creating and growing games and interactive experiences, today announced that Unity 6, the most stable and best ...

Callum is a seasoned gaming managing editor for a number of publications and a gamer who will always try to shine a spotlight on indie games before giving AAA titles the time of day. He loves nothing ...

RPG 'We lost things such as physics in games:' The dev behind my most anticipated RPG thinks players are craving more interactive games, not just 'moving around in a static 3D environment' RPG The dev ...