There is a certain irony in the news that Golf Channel is bringing back The Big Break with help from the YouTube content kings at Good Good. The irony in question? Primarily that at the time The Big ...

Pro golf is returning to Austin, Texas — and it’s bringing the YouTube generation along with it. On Monday morning, the PGA Tour announced its return to Austin for the Good Good Championship, a PGA ...

Golf is headed back to Austin, Texas, in 2026 at the Omni Barton Creek Fazio Canyons Course after a three-year hiatus, with the tournament added to the PGA Tour’s Fall schedule, November 9-15. “Of the ...

Dennis Duran was on his 10th straight hour of pure golf. Pro-Am golf. YouTube golf. Any golf. “We make it a double-day,” said the Mesa resident. Duran, 39, was referring to Wednesday of last week, ...

Forbes contributors publish independent expert analyses and insights. Jamie Gutfreund covers the creator economy for CMOs Golf is changing faster than the industry can keep up. Younger fans are ...

Good Good Golf, a popular golf YouTube channel, recently secured $45 million in funding from various investors, including Peyton Manning's Omaha Productions. The brand has gained significant traction, ...

Garrett Clark is the face of Good Good Golf, one of the fastest-growing brands in the market. They'll be the title sponsor of a 2026 PGA Tour tournament. Mike Mulholland / Getty Images They may not be ...