According to its new privacy policy, TikTok now collects more data on its users, including their precise location, after ...

A new study led by Georgia Tech might confirm this suspicion. Using recently acquired data from more than 10,000 adolescent ...

A new research study on the TikTok algorithm is about to investigate how the “For You” page might affect the worldview, ...

CALIFORNIA (KTAL/KMSS) – After tangled-up timelines and new algorithms sparked widespread worry, TikTok has released a new feature aimed at localizing what you see. The new feature, the Local Feed, is ...

Survey data shows 49% of U.S. consumers have used TikTok for search, but Gen Z's TikTok-over-Google preference is dropping.

The duo is deepening an existing global partnership to offer exclusive content, greater creator access and a player engagement initiative.

People on TikTok tend to follow accounts that align with their own political beliefs, meaning the platform is creating political echo chambers among its users. These findings, from a study my ...

Luke Marsh is head of marketing for Innago, a free property management software company dedicated to helping landlords save time and money. Gen Z may seem like nothing more than a group of young, ...

Add Yahoo as a preferred source to see more of our stories on Google. WASHINGTON, DC - JANUARY 10: A TikTok influencer holds a sign that reads "Keep TikTok" outside the U.S. Supreme Court Building as ...

TikTok creates demand in real time. Success on TikTok Shop can boost the broader retail ecosystem, becoming one of the most ...