Personally, I change outdated, harmful or lengthy web addresses (a.k.a., URLs) when updating existing content quite often. Why? Let me explain. What did Google’s John Mueller say about changing URLs ...

Redirects for SEO should be used correctly because they impact how websites are crawled and indexed by Google. While most people think of redirects as an internet detour sign, much more is happening, ...

To many, URLs are just seemingly inconsequential addresses to webpages. However, how you structure URLs for SEO matters. They may seem less important than the title and heading elements but URLs can ...

Earlier this week, we showcased an example of an SEO issue that Moz was having. Now John Mueller of Google has come into the Google Webmaster Help thread to offer his advice. The interesting part is ...

Crawling a site isn't necessarily the best first step when auditing a website, because it's hard to quantify and prioritize that data in a way that makes sense to clients. Here's how to use Google ...