The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

As marketing ecosystems grow more complex and accountability pressures increase, programmatic advertising is at a pivotal moment. Brands and agencies are being asked to justify marketing budgets ...

Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that automates direct CTV ad sales.

Spotlight Outdoor Ads, an enterprise leader in outdoor advertising and the out of home (OOH) industry, has gone live with the first three towers in its new Vegas Strip Tower Network, which transforms ...

NEW YORK—Paramount has announced a major upgrade to its streaming advertising offering by introducing live, in-game programmatic buying for select commercial ad units within marquee sporting events.