The thought of spending nearly $1500 for custom-fit putter can cause quite the sticker shock. After all, despite being the club players hit the most number of shots with in a round, putters are rarely ...

There’s a problem with putter fitting. Several problems, actually. The first problem might be the biggest. It’s accessibility. Finding somewhere for a good data-driven putter fitting isn’t easy.

Zero-torque putters look different than traditional clubs but promise more consistency on the greens. Learn how they work and ...

When Viktor Hovland needed a putter, he reached out to Ping and worked extensively with their engineering team to create a fully customized PLD DS72 mallet that’s been in his bag for all three of his ...

Golf has gotten highly technical, hasn’t it? We have GPS or lasers to measure our distance to targets. Anyone buying a new driver will optimize their head type and shaft on a radar machine. Irons are ...

Exclusivity has never been one of Ping’s hallmarks. Instead, the company has always made its mark in the industry with technology. Case in point: Many of the players on the PGA Tour who don’t have ...

Editor’s Note: Bruce Martin is a PGA Master Professional with the San Diego Golf Academy. SDGAs program offers a curriculum of golf instruction and golf business management at all four golf schools, ...

Odyssey's new Giraffe-Beam putters have been widely popular on the PGA Tour and offer a new look to typical face-balanced ...

Odyssey's new S2S Tri-Hot putters offer a new configuration for "zero torque" putters by moving the shaft axis and CG forward ...