Ford made, to put it lightly, a misstep on EVs. In his five years at the company, CEO Jim Farley is willing to acknowledge ...

When Ford announced production of the F-150 Lightning BEV three years ago, it billed the occasion as a “milestone moment in America’s shift to electric vehicles,” drawing comparisons to the iPhone as ...

Jim Farley says Ford misread post-COVID demand for the F-150 Lightning as the company shifts to a new EV strategy ...

"I mean, look, we didn't know what we didn't know," he says. The F-150 Lightning was a lesson the company had to learn the hard way.

Ford was one of the first to the all-electric truck space, and it will be one of the first to retreat. Sort of. The automaker said Monday evening that it is ending production of the well-received ...

Ford is killing the standard F-150 Lightning for a new Lightning EREV model with a gas generator. Ford’s electric vehicle lineup is about to look very different. To meet the ever-changing needs of the ...

Ford Motor executives are said to be in talks over the fate of the all-electric pickup. No decisions have been made yet. Industry experts expect many automakers to end production of various EVs now ...

Despite early demand and generous tax incentives, the Lightning never reached profitability, with Ford unable to sell the truck at a price that covered its expenses. The losses forced a strategic ...