“And we can do it all by starting from first principles–questioning our assumptions and building something new from the ground up.” Let’s focus on two words: First principles. The concept of ...

Become tolerant of waste, frustration, and anxiety in the exploration process. If you're too strongly put off by any inadvertent exposure to ideas that are wrong, useless, harmful, or unethical, ...

Often D2C brands in India undervalue the importance of first-principle thinking and how relevant it can be for a brand’s growth I will be breaking down the concept of first principle thinking to ...