“We don’t have competitors,” some founders say. Or they might downplay how big a threat their competition is, assuming that talking about competition at all will ruin the magic spell they’re trying to ...

Everyone wants to base their pitch decks on what the most successful companies have already done. This makes sense, in theory, except for the fact that it ends up making you look just like everyone ...

Having problems grasping the fundamentals of selling your concept to investors? You're not alone. According to Tech Crunch, in 2022, venture capitalists spent on average 2 minutes and 42 seconds ...

Anyone with a winning track record of successfully pitching investors and buyers has figured out the formula. They know their audience, honed their story and separated their brand from the pack. I've ...

Unless you have ever spent hours and hours on a pitch deck or put together market research the old-fashioned way, you likely recall the frustration that came with it, even in its smallest moments.

You should show investors you have a particular and addressable market. Ensure you include all the advertising and sales methods used to introduce and demonstrate your wares to consumers. When ...